'MEET AT THE USUAL' COLLECTION
Inspired by the repetition of running.
Rendezvous was built around people coming together.
Meet at the Usual encapsulates that idea.
Running is rarely just about the run, it’s about the people, places and routines around it.
INSPIRATION
Discipline means every day looks the same. Some days, that's hard to face.
But when someone's waiting for you, you go.
That's what run clubs do best. They turn the same alarm, the same route and the same faces into something you genuinely look forward to.
We wanted this collection to capture that fun, collective energy, with bold, playful fonts and a signature patch dedicated to the clubs involved in our launch.
This collection is a reminder that we go further together.
NEW YORK, NEW YORK
New York Marathon race was the perfect time to launch, as nothing captures running's collective spirit quite like it. Thousands of runners and millions of supporters, all in one place. It's running at its most united, and that's exactly what this collection is about.
We also wanted to give back to the city, so we've partnered with five of New York's best run clubs, who'll feature throughout the collection. More to follow...
STANDOUTS
We also wanted to solve the real problems runners face in autumn and winter: staying warm before you set off without overheating once you're moving, and keeping your cotton base layer dry on wet days.
That led us to create a thermoregulating fleece and an ultra-thin waterproof windbreaker, alongside several functional cotton pieces. Together, they let you layer up, control your temperature and stay dry.
